This is Interpack, a leading manufacturer of cardboard and microcorrugated containers. The company developed the BioHZ line, which offers innovative and sustainable products. In the past year, they sold 2,300,000 units of their flagship product: the BioHZ spoon. Additionally, they participated in Bioferia, the most important event in the environmental niche in Latin America.
“Our first launch was the first spoon manufactured one hundred percent from cardboard, without plastic laminates, with moisture and grease barriers. We wanted to start with a mass-market product and reinvent it in a more sustainable way,” explains Pablo Garcia, New Business Development Manager.
This product was well received by Argentine consumers who had been demanding lower environmental impact alternatives in businesses such as ice cream parlors. This becomes clear when reviewing some data: while the sustainable BioHZ spoon degrades in a period of 12 to 18 months, the plastic option can take 400 years.
The BioHZ line products are characterized by applying innovation to develop functional, disruptive, and accessible product alternatives, committed to caring for the environment. The local market response was very positive. In fact, in the past year, the company sold 40,000,000 generic containers for food service products. They also sold 2,300,000 sustainable spoons, which allowed them to replace 7 tons of plastic products. Their differentiator consists of offering a plastic-free, biodegradable, and recyclable alternative.
Regarding the emergence of these products, García clarifies: “We created the BioHZ line inspired by biodiversity, evolution, and environmental care. Under this product line we develop and manufacture biodegradable and recyclable disposable
packaging.” BioHZ not only had good adoption in Argentina but continued expanding throughout Latin America.
It recently launched in Brazil through Innovapack, a Grupo HZ company in the neighboring country, which develops and produces cardboard containers.
For its part, Grupo HZ is one of the main packaging groups in the region. “Under the existing environmental challenges and the new needs of consumers, we challenge ourselves to think differently; leveraging our knowledge, experience, and economies of scale. We propose a more circular and regenerative way of producing, to create products that help and inspire consumers to lead a more conscious lifestyle,” express its representatives.
Grupo HZ participated in the 2023 edition of Bioferia, which took place between March 31 and April 2 at the Palermo Hippodrome, Autonomous City of Buenos Aires. In this context, the company engaged with the public that visited its booth, with the objective of educating about the 7Rs and responsible consumption. In particular, the company’s representatives emphasized the importance of choosing biodegradable and recyclable containers as well as the habit of recycling. Additionally, they offered attendees organic popcorn in a biodegradable container produced with terraprint paperboard (a natural paperboard alternative from Papelera del Sur).