success story
Paperboard ice cream tub
CHALLENGE
DEVELOPED SOLUTION
VALUE GENERATED

What if we could maintain the flavor and creaminess of ice cream in plastic-free packaging? That was the starting point for this development. At Interpack, we answered that question with a unique innovation in the market: ice cream tubs made of paperboard—biodegradable, recyclable, and 100% customizable, designed to preserve product quality and enhance the brand message.
With a resistant and insulating structure, this packaging offers thermal performance similar to expanded polystyrene, but with a lower environmental impact. Furthermore, it optimizes freezer storage and features an integrated lid, which facilitates logistics at points of sale and allows for full-color printing to stand out at the point of purchase.
This is not just an aesthetic version of traditional packaging, but an innovation in both materiality and design. More than just a tub, it represents a different way of doing things.
