In response to increasingly pressing environmental challenges and new consumer needs, we challenged ourselves to think differently—breaking our paradigms by developing attractive value propositions for different markets, leveraging our capabilities, experience, and economies of scale.
We created the Biohz line inspired by biodiversity, evolution, and environmental care. Under this product-line brand, we focus on developing and manufacturing innovative, functional, disruptive, recyclable, environmentally friendly products at competitive prices.
The Biohz spoon is biodegradable and suitable for direct contact with all types of foods and temperatures. Its structure is durable, it contains no bleaching agents, and it features anti-moisture and grease-resistant treatment. The Biohz spoon has a novel design, unlike any paperboard spoon worldwide: it has an ergonomic handle and is comfortable, smooth, and long-lasting.
Development process
This development was a joint regional project among the companies in the HZ Interpack Group’s packaging unit, together with Celomat, Selecta, and Innovapack. In addition, work was carried out on the development of machinery that automatically forms and glues the spoon, optimizing production costs and enabling mass manufacturing and commercialization. Both products are currently undergoing the international patent application process, and the design is protected as an industrial design.
“Several designs were tested until we arrived at the ideal one. A key point was ensuring the spoon is ready to use, requires no assembly, and does not change consumer habits. We understand the cultural barriers and the effort that changing a consumption habit can involve. We sought the optimal design to go to market with a spoon proposal that is easily accepted,” says James, Regional Innovation and Development Lead.
Sustainability
Single-use disposable plastics are one of the global challenges to be addressed. In the case of disposable plastic cutlery, they are used for an average of 20 minutes and take about 400 years to degrade. “We must start replacing these items now, and the spoon is the first of several more products that will be added to the Biohz line,” states Pablo Garcia, Regional Sales Manager.