- Social media usage in Argentina grew by 5.9% during 2021.
- Packaging can take center stage when shared by users, becoming an Instagrammable element with the potential to go viral.
Instagrammable Packaging
Social media has revolutionized the way we interact with the world. In this era where everything is postable, packaging becomes a means of brand expression and content elements.
Packaging has become a relevant topic on digital platforms. Beyond the brand’s advertising use, good packaging can take center stage when shared by users, becoming an Instagrammable element with the potential to go viral.
Many companies have already understood the importance of packaging as a brand element and have designed packaging aimed at being shared on social media. An example is the beer brand Budweiser which, as part of a massive promotional campaign around the Super Bowl, launched SelfieBud, a beer with its label printed upside down that reads correctly when taking a selfie.
Packaging Graphic Design
To accompany this trend, graphic design has also evolved. Creativity, humor, and a committed message are key elements when developing packaging graphic design.
Some packaging not only seeks to stand out for its visual appeal but also to connect with strong causes such as diversity, sustainability, and other causes, in order to generate engagement and a sense of belonging.
Many brands seek to connect with Gen Z consumers by speaking their ‘language’, helping them co-create their personal stamp through what they share on social media.
Social Media in Argentina
In Argentina, there are 36 million active social media users. Its usage grew by 5.9% during 2021, representing 2 million new users compared to 2020.
In 2020, YouTube positioned itself as the preferred social network, with 96% of internet users interacting on the platform. It was followed by WhatsApp and Facebook, both with over 90% participation from internet users, and Instagram with 85%.
The average social media usage is 3 hours and 22 minutes daily.
Source: Hootsuite Digital 2021 Global Overview Report