{"id":5111,"date":"2022-01-11T11:06:44","date_gmt":"2022-01-11T14:06:44","guid":{"rendered":"https:\/\/www.interpack.com.ar\/packaging-for-social-media\/"},"modified":"2026-08-26T15:54:19","modified_gmt":"2026-08-26T18:54:19","slug":"packaging-for-social-media","status":"publish","type":"post","link":"https:\/\/www.interpack.com.ar\/en\/packaging-for-social-media\/","title":{"rendered":"Packaging for Social Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5111\" class=\"elementor elementor-5111 elementor-3795\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2986fa e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7f2986fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a631e56 elementor-widget elementor-widget-wpr-post-media\" data-id=\"a631e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-featured-media-wrap\" data-caption=\"standard\"><div class=\"wpr-featured-media-image\" data-src=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-e1771596396838.jpg\"><img decoding=\"async\" src=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-e1771596396838.jpg\" alt=\"packaging-for-social-media\" title=\"Packaging for Social Media\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f323e elementor-widget elementor-widget-text-editor\" data-id=\"f3f323e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Social media usage in Argentina grew by 5.9% during 2021.<\/em><\/li><li><em>Packaging can take center stage when shared by users, becoming an Instagrammable element with the potential to go viral.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc513 elementor-widget elementor-widget-heading\" data-id=\"54bc513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Instagrammable <i>Packaging<\/i><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e820a50 elementor-widget elementor-widget-text-editor\" data-id=\"e820a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media has revolutionized the way we interact with the world. In this era where everything is <em>postable<\/em>, packaging becomes a means of brand expression and content elements<strong>.<\/strong> <\/p><p>Packaging has become a relevant topic on digital platforms. Beyond the brand&#8217;s advertising use, good packaging can take center stage when shared by users, becoming an <em>Instagrammable<\/em> element with the potential to go viral. <\/p><p>Many companies have already understood the importance of packaging as a brand element and have designed packaging aimed at being shared on social media. An example is the beer brand <a href=\"https:\/\/twitter.com\/budweiserusa\"><strong>Budweiser<\/strong><\/a><strong> which<\/strong>, as part of a massive promotional campaign around the Super Bowl, launched <strong>SelfieBud<\/strong>, a beer with its label printed upside down that reads correctly when taking a selfie. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec298fa elementor-widget elementor-widget-image\" data-id=\"ec298fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"646\" height=\"431\" src=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-2.jpg\" class=\"attachment-large size-large wp-image-5113\" alt=\"packaging-for-social-media-2\" srcset=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-2.jpg 646w, https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-2-300x200.jpg 300w\" sizes=\"(max-width: 646px) 100vw, 646px\"  title=\"Packaging for Social Media\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ca7cc elementor-widget elementor-widget-heading\" data-id=\"90ca7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Packaging Graphic Design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e86f3 elementor-widget elementor-widget-text-editor\" data-id=\"e7e86f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To accompany this trend, graphic design has also evolved. Creativity, humor, and a committed message are key elements when developing packaging graphic design.<br\/>Some packaging not only seeks to stand out for its visual appeal but also to connect with strong causes such as diversity, sustainability, and other causes, in order to generate <em>engagement<\/em> and a sense of belonging.<br\/>Many brands seek to connect with <em>Gen Z<\/em> consumers by speaking their &#8216;language&#8217;, helping them co-create their personal stamp through what they share on social media. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33af9a3 elementor-widget elementor-widget-image\" data-id=\"33af9a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-3.jpg\" class=\"attachment-large size-large wp-image-5114\" alt=\"packaging-for-social-media-3\" srcset=\"https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-3.jpg 1024w, https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-3-300x149.jpg 300w, https:\/\/www.interpack.com.ar\/wp-content\/uploads\/2026\/02\/Packaging-para-redes-sociales-3-768x383.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"  title=\"Packaging for Social Media\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d228490 elementor-widget elementor-widget-heading\" data-id=\"d228490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Social Media in Argentina<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b8dd8 elementor-widget elementor-widget-text-editor\" data-id=\"49b8dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Argentina, there are 36 million active social media users. Its usage grew by 5.9% during 2021, representing 2 million new users compared to 2020. <\/p><p>In 2020, YouTube positioned itself as the preferred social network, with 96% of internet users interacting on the platform. It was followed by WhatsApp and Facebook, both with over 90% participation from internet users, and Instagram with 85%. <\/p><p>The average social media usage is 3 hours and 22 minutes daily.<\/p><p><em>Source: Hootsuite <\/em><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-global-overview-report\"><em>Digital 2021 Global Overview Report<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social media usage in Argentina grew by 5.9% during 2021. Packaging can take center stage when shared by users, becoming an Instagrammable element with the potential to go viral. Instagrammable Packaging Social media has revolutionized the way we interact with the world. In this era where everything is postable, packaging becomes a means of brand expression and content elements. Packaging has become a relevant topic on digital platforms. Beyond the brand&#8217;s advertising use, good packaging can take center stage when shared by users, becoming an Instagrammable element with the potential to go viral. Many companies have already understood the importance of packaging as a brand element and have designed packaging aimed at being shared on social media. An example is the beer brand Budweiser which, as part of a massive promotional campaign around the Super Bowl, launched SelfieBud, a beer with its label printed upside down that reads correctly when taking a selfie. Packaging Graphic Design To accompany this trend, graphic design has also evolved. Creativity, humor, and a committed message are key elements when developing packaging graphic design.Some packaging not only seeks to stand out for its visual appeal but also to connect with strong causes such as diversity, sustainability, and other causes, in order to generate engagement and a sense of belonging.Many brands seek to connect with Gen Z consumers by speaking their &#8216;language&#8217;, helping them co-create their personal stamp through what they share on social media. Social Media in Argentina In Argentina, there are 36 million active social media users. Its usage grew by 5.9% during 2021, representing 2 million new users compared to 2020. In 2020, YouTube positioned itself as the preferred social network, with 96% of internet users interacting on the platform. It was followed by WhatsApp and Facebook, both with over 90% participation from internet users, and Instagram with 85%. The average social media usage is 3 hours and 22 minutes daily. Source: Hootsuite Digital 2021 Global Overview Report<\/p>\n","protected":false},"author":2,"featured_media":5112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":1,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"predecessor-version":[{"id":5115,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/posts\/5111\/revisions\/5115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/media\/5112"}],"wp:attachment":[{"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interpack.com.ar\/en\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}